Challenge: RESPECT! A campaign of Futures Without Violence needed to update the look and feel of their Movable Type site to make content more user friendly as well as integrating a new logo and branding.
Solution: I updated the look and feel of the RESPECT! site to complement their new logo and branding messages. Content was restructured to create a more intuitive and user friendly browsing experience, show off their sponsors involvement, and highlight their 'Thank a Mom' campaign.
Community Housing Partnership - Annual Report
Challenge: A non-profit providing permanent housing to San Francisco’s homeless wanted to innovate their method for sending out their annual report in order to boost corporate investment.
Solution: Instead of sending an awkward and ineffective downloadable PDF I used the Scribd platform, translating a PDF to the web, making it SEO and social friendly, translatable, and printable. The piece resulted in record views, response and investment in the company.
Create Peace Project
Challenge: A non-profit bringing arts into education with a powerful vision unrealized on the web. Conversions were low due to lack of messaging and hierarchy of information.
Solution: Created a WordPress solution with custom design, concise messaging, preserving and reformatting multimedia archives.
Challenge: A flat site for a vibrant artist that needed to be elevated to his high standards.
Solution: A clean and simple WordPress site showcasing his work in an elegant environment. Easily updatable and flexible.
Challenge: Tell everyone we can get a hold of that WE CAN SAVE 300 ACRES OF RAINFOREST IN 30 DAYS.
Solution: We paired with several organizations as well as utilized a mash-up of various emerging tools to spread the message. A customized WordPress site was built overnight. 300 Acres was showcased on Google Earth Outreach for our use of Google Maps to create a bridge and personal connection between donors and the 300 acres of endangered rainforest in Ecuador. We beat our goal, raising over $100,000.
All Things Good
Challenge: A new Reiki healing business needing a premium site that immediately engages the viewer with trust, and a nurturing space.
Solution: Rebuilt and restructured WordPress theme, researched and integrated booking system, newsletter and other features to make the client experience seamless.